Privacy Policy

This Privacy Policy explains how Zeno Link Global LLP, operating the Wheel Brix brand, collects, uses, stores and shares personal information when you visit wheelbrix.com, make a purchase or interact with us.

1. Information We Collect

Depending on how you use Wheel Brix, we may collect information including:

• Name
• Mobile/WhatsApp number
• Email address
• Billing and shipping address
• Order and transaction information
• Products purchased
• Customer support communications
• Device and browser information
• IP address
• Website activity
• Cookie and analytics information
• Advertising interaction information
• Information voluntarily provided through forms or enquiries

2. Payment Information

Online payments are processed through Razorpay.

Payment information required to complete transactions may be processed directly by the payment gateway and relevant banks/payment networks.

Wheel Brix does not intentionally store your complete card number, CVV, UPI PIN or online banking credentials.

We may receive and retain transaction-related information such as payment status, transaction/reference IDs and order amounts for accounting, customer service, fraud prevention and order management.

3. How We Use Your Information

We may use personal information to:

• Process and fulfil orders.
• Arrange shipping and delivery.
• Provide order updates.
• Handle returns, refunds and customer support.
• Respond to enquiries.
• Maintain customer and transaction records.
• Improve our products and website.
• Analyze website performance and customer behaviour.
• Detect or prevent fraudulent activity.
• Send service-related communications.
• Send promotional or marketing communications where permitted.
• Measure and improve advertising campaigns.
• Comply with applicable legal, accounting and regulatory requirements.

4. Cookies & Analytics

Wheelbrix.com may use cookies and similar technologies to operate the website, remember preferences, understand website usage and measure marketing performance.

We may use analytics and advertising technologies from service providers such as Google, Meta or similar platforms.

Depending on the technologies implemented on the website, these providers may receive information about visits, device activity and interactions with our website in accordance with their own privacy practices.

Where consent is required by applicable law, we will seek it before using relevant non-essential cookies or similar technologies.

5. Advertising

We may use information about website visits and interactions to understand campaign performance and show relevant Wheel Brix advertising through third-party advertising platforms.

We do not sell personal information to advertisers.

Third-party advertising platforms may independently process data collected through their technologies according to their respective privacy policies and applicable law.

6. Sharing of Information

We may share information where reasonably necessary with service providers involved in operating Wheel Brix, including:

• Payment processors.
• Courier and logistics providers.
• Website hosting and technology providers.
• Analytics providers.
• Advertising and marketing service providers.
• Customer support tools.
• Professional advisers.
• Government or regulatory authorities where legally required.

We aim to disclose only information reasonably necessary for the relevant service or legal purpose.

7. Children's Privacy

Wheel Brix products may be suitable for children aged 4 years and above, but our e-commerce website and purchasing process are intended for parents, guardians and other adults.

We do not intend to knowingly collect personal information directly from young children for independent purchasing or marketing purposes.

Parents and guardians should supervise children's interaction with our website.

If a parent or guardian believes that a child has provided personal information to us without appropriate authorization, they may contact us to request appropriate action.

8. Data Security

We use reasonable administrative and technical safeguards appropriate to our operations to protect personal information against unauthorized access, misuse, alteration or disclosure.

However, no internet-based service or electronic storage method can guarantee absolute security.

9. Data Retention

We retain personal information only for as long as reasonably necessary for purposes such as order fulfilment, customer service, accounting, fraud prevention, legal compliance and legitimate business recordkeeping.

Retention periods may vary depending on the type of information and applicable legal requirements.

10. Your Choices & Rights

Subject to applicable law, you may contact us regarding your personal information, including requests relating to correction, updating, deletion or withdrawal of applicable consent.

Certain transaction or accounting information may need to be retained where required by law or necessary for legitimate legal or business purposes.

You may also opt out of promotional communications using the options provided in those communications or by contacting us.

11. Third-Party Websites & Services

Our website may contain links to or integrations with third-party services.

Wheel Brix is not responsible for the privacy practices of independent third-party websites or services. We recommend reviewing their privacy policies when using them.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, technology, business operations or applicable legal requirements.

The latest version will be published on wheelbrix.com with the updated revision date.

13. Contact Us